Super Social Media:
Business Foundations for Social.
Developed initially as a team resource after years of working with clients, training new staff and offering the same set of marketing services. One of the unique opportunities we have been given is to speak about the topic we love, marketing and train more organizations on how to achieve their marketing goals. We’ve found that our on-going training is great to keep your team informed and using the best practices for your company.
Welcome to our academy.
If you’re looking to take your marketing to the next level, this is perfect for you. These courses are the training ground that our agency’s team goes through before working directly with clients. You truly are getting a marketing agency bootcamp by hosting one of these packages for your marketing team. Everyone is invited, in fact, the best feedback we’ve received have often been from sales people and accounting. Knowing what your marketing department is doing helps refine your sales skills and learn about how to work prospects. Accounting departments have more confidence in what your spending your dollars on and can be your biggest cheerleader when you show the ROI.
We love working with clients,
so why are we offering these workshops?
We found that many companies and individuals are stuck in one of three situations:
No matter the situation, this knowledge bank will be able to help. Get agency training without the commitment to a large budget or retainer. We’re here if you need the full-service, concierge experience, but we’ve found that we’re turning away too many folks because of one or more of the situations above. We believe every organization deserves better marketing, this is how we’re making an impact.
Who this course is for —
This online course is designed to serve a few purposes and has been designed to accomplish all of these with one standardized curriculum. If you fit one of the following categories, the Super Social Media course is for you.
Who this isn’t for —
This isn’t your get-rich shortcut and we would much rather be up front about that. You won’t hear outlandish success stories, heroic claims, or a magic secret. This course is filled with the top practices that we use to manage our clients’ social media as a part of their overall marketing strategy.
Setting Goals and Audience Targeting
Build a social media plan that fits with your other marketing activities:
- Building Customer Profiles
- Creating Content for each Profile
- The importance of a good website and landing pages
Building your Social Brand Guidelines
Best practices for creating social media content, optimizing profiles and creating a brand:
- Our signature video format for organic and paid
- Get creative – how to create amazing content
Planning your Social Media Activity
Choosing what platforms, frequency, and calendar.
- Comparing top social media platforms (and leveraging other sites)
- Creating different themes for your posts (that relate to your products/services/promotions)
- Scheduling frequency and calendar builder
Management & Engagement
Making your life easier by scheduling your posts and using automation.
- Using tools so your social media doesn’t feel like work
- Knowing what activity makes your profile stand out
- Spending time where you’re growing
Resources and Tools
The basics will get your profile ahead of your competition… but the extras will build your authority and grow your business.
- Additional Readings
Each module is designed to be bite-size; a fully developed topic that is easy to reference in the future and consumed as video, audio or text. Wherever possible, we’ve created cheat sheets, templates, and worksheets to help speed up your processes.
The Super Social Media course serves two purposes:
Be a resource to create and manage a great social media strategy for your business.
Be a training resource for our own team that manages client accounts.
Whether you’re a student or a new team member, welcome! Your access to this course is available forever, and as a resource to you, it will be updated periodically with the best practices we’re using.
Complimentary with this course are the rest of the super social media tools:
- Weekly Q&A
- Group Coaching Sessions
- 1-on-1 Coaching
- Professional Social Media Management